'nun Renkli ve Şık Çantalarının Tasarım Hikayesi - nowshopfun

Design Story of's Colorful and Stylish Bags

First of all, can you introduce yourself?

Hello, I'm Esra Yıldırım, a civil engineer and after working in the industry for about 11 years, I wanted to make a commercial venture and started off with my useful and stylish bag designs. For me, if you want to be the right person in life, "you must have a stance" and you can achieve this stance over time and through your experiences. If you can make inferences from the events you experience with good or bad awareness, your stance will be more upright and firm than that.

Can you share with us the story of the emergence of your brand?

About 3 years ago, as I got bored on my computer, I said it's time to bring my drawings to life, and unfortunately, due to the pandemic, I could only start production in March 2022. I established the THESTANCE.CO brand with my two little supporters, my daughters, and their word "of course you can, mom". Everything developed so quickly and beautifully that at the end of June, with the right people, my website, logo, accessories from Italy…etc were ready. Afterwards, I grew my brand by working with visionary, prestigious and most importantly, women entrepreneurs like you, and I continue to grow it even more with new collections.


Are there any artists who inspire your designs? If yes, who are the ones that affect you the most?

My biggest design inspiration is the contemporary Turkish woman of the Republican era… I get lost looking at your photos. Afet Inan, Keriman Halis Ece, Afife Jale… As a matter of fact, the bag business should represent both elegance and usefulness for me. While a bag can be a handbag, it should also be a crossbody bag with another hanger, or it should be fed with zippered eyes and separators.

Could you briefly inform us about the emergence and production processes of your designs?

Every person has a dream, mine is to establish my own business and to dominate everything from the kitchen of the business to the delivery of the products to the consumer and to move forward with sure steps by enriching it even more. At the moment, everything is going exactly as I want and thanks to this job, I met so many beautiful people that they are highly aware, environmentally friendly, animal-friendly, respectful,,, it is a tremendous feeling for me to meet these people.


How do you ensure to be original in a production and consumption cycle where everything is the same?

It is very strange that perceptions start to work for the job you love after a certain period of time, and even a plant in nature, for example, is inspiring when you look at the pattern and sustainability of my bags. The question of what more can I do to be more helpful is always with me.

What is the most important feature that makes your brand different from others?

Preferred by women with posture, chirpy colors, quality, meticulously made by hand one by one and appealing to all age groups.

What are the 3 words that describe your brand philosophy and you?

THESTANCE.CO is the right address if you want to have bags in your closet, when you go shopping, go to an elegant dinner in the evening, as a card holder when you don't want to carry a wallet, or if you want to have bags that fit every clothing style. enthusiastic, practical and poised.


As a local and original designer, what are the most challenging things in market conditions?

Of course, the rapid increase in producer and raw material prices and the decrease in purchasing power. Unfortunately, we are facing a global economic crisis. I have 28 designs available, but due to the economic conditions in the country, I will be able to choose only 3 models for the new season. A word of the late Aydın Boysan never leaves my mind; "The bread is not in the lion's mouth, nor is it in his stomach, the lion is hungry, there is no bread to eat".

What would be your advice to young designers who want to establish their own local brand?

Let them set out with patience and enthusiasm, so that nothing should lower their determination or distract them from their goals. Let them dream and imagine what they want to be or do all the time. Unfortunately, no beauty can come out without experiencing difficulties and avoiding obstacles. Winners are not those who never make mistakes, but those who never give up.

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