Zeynep Gürsoy • Tara Folks - nowshopfun

Zeynep Gürsoy • Tara Folks

First of all, can you introduce yourself?
Hello, I'm Zeynep Gursoy. Designer of the Tara Folks brand and
I am the founder. After completing my master's degree at Central Saint Martins Art and Design School in London, I returned to Istanbul and founded my own bag-accessory brand at the end of 2016. Previously, I was working in industrial engineering infrastructure and production department of family milk and dairy products. I think that the trainings I received on engineering and creativity have a positive effect on my brand and designs.

Can you share with us the story of the emergence of your brand?
While working in the family business, the areas where I could use my creativity were limited.
I wanted to create and produce something. Stories from brands I love
He always pulled me into their world. How do I create my own story?
While I was thinking that I can reflect, how is my master education in London about this?
It gave me a good opportunity to move forward. Something for women while reading
I decided to do it. He will remind them of their own strength,
timeless originals that they do not spare and that they can leave as family heirlooms to their children.
I decided to design quality bags. Where can I go back to Istanbul and produce?
After doing research on the brand and establishing the infrastructure of the brand, I prepared my designs in 2016.
I put it on sale in December.


Are there any artists who inspire your designs? If you have the most
Who are the influencers?
I don't know if we can say the artist exactly but Alex Chung's style and very
versatility, Emma Watson's feminism and intellectuality, Kelly Wearstler's
creativity and style, and the success and authenticity of Elizabeth von der Goltz.
it inspires. I imagine and design the bags on them.


Tell us briefly about the emergence and production processes of your designs.
Can you inform?
Everything starts with a dream. What kind of bag does the woman I like use?
and what are their needs. Then, after drawing, we make models out of cardboard.
I show it to my producer. Together we decide on the materials and a sample
we are developing. Then after I used that sample a little bit and I gave importance to his opinion.
After people test it, we go into production.

How do you ensure to be original in a production and consumption cycle where everything is the same ?
By being myself and nurturing myself from many different areas

What is the most important feature that makes your brand different from others?
Unpretentious but assertive. Maybe you can change your style rather than being seen in everyone.
It is a brand that you can see in a friend you like, maybe research and discover for yourself, and it is unique with its quality and original designs.


What are the three words that describe your brand philosophy and you?
Quality, original design and customer satisfaction

As a local and original designer, what are the most challenging things in market conditions?
Producing the bags with dollars due to their leather material and selling them with Turkish lira.

What would be your advice to young designers who want to establish their own local brand?
First to do a market research, what sells what sells for how much. After
to find a reliable manufacturer and to establish a team with team spirit.

Click to see the beautiful bag designs of Tara Folks .

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