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Burcu Hakyemez Dal •  BooBag - NowShopFun

Burcu Hakyemez Dal • BooBag

, by Tasarımcı İlişkileri, 4 min reading time

First of all, can you introduce yourself?
I'm Burcu Hakyemez Dal :) I was born on March 10, 1980 in Istanbul. I am a former national volleyball player from a sportsman family. I ended my volleyball life after NYIT, which I studied on a scholarship in the USA for the last time, and came back to Turkey in 2005. I have been a volleyball commentator and presenter at NtvSpor for 10 years. I have been married for 15 years and have a 13-year-old daughter named Maya. I am still presenting. After the sudden loss of my father in the summer of 2018, I decided to do the things I always wanted but never dared to do in my life. And that's how my BooBag Istanbul adventure started.
Can you share with us the story of the emergence of your brand?
3 years ago, I started as a hobby by making a bag with the help of my tailor from the used coffee sacks that my wife bought to cover the flower pots. Afterwards, when my friends liked my bag, the first steps of BooBag Istanbul were taken.
Are there any artists who inspire your designs? If yes, who are the ones that affect you the most?
Istanbul, which I fell in love with, is my biggest inspiration for boobag designs. Likewise, in the cities I visit abroad, I like to travel more in the historical neighborhoods and "old cities". I prefer everything with a traditional and retro atmosphere in my life rather than a populist lifestyle. For example, I benefit from technology, but the metaverse world is not for me.
Could you briefly inform us about the emergence and production processes of your designs?
We follow the world and new trends every day. We read, we research, and most importantly, we try to be different. While determining the materials, we take care that they are friendly to nature and reflect our spirit. It is important for us to do the impossible by using more than one material with each other and to be the first. Our goal is to pass the character of BooBag to our customers in every different material. I think we have achieved that so far.
How do you ensure to be original in a production and consumption cycle where everything is the same?
As BooBag, our principle is to bring creativity, age-old traditions and techniques, uniqueness and craftsmanship to the fore by using natural materials with sporty, colorful, high quality bags. Conventional models and materials do not excite me. To me, every BooBag is a work of art. We struggle to be different, we struggle, but we do not give up. because my biggest dream is for every stylish woman to own a BooBag one day.
What is the most important feature that makes your brand different from others?
The most important points that make BooBagIstanbul different from other brands;
Our army of women behind us; the adoption of the brand by our talented women, created by ourselves in the production leg, and the fact that we are growing together. Our energy and excitement; that everyone in our team can do everything at all times and we work 24/7. Making the unmade by using different materials. To create the models of our dreams by combining them with different materials and then to be taken as an example.
What are the 3 words that describe your brand philosophy and you?
BooBagIstanbul; Eco-friendly, Iconic, Unique
As a local and original designer, what are the most challenging things in market conditions?
The most challenging process is the production leg. Not being able to find the material you want in the quantity you want is often our biggest problem. I'm a little impatient, I want to hold and feel the designed product right away. But with BooBagIstanbul, I realized that everything requires patience.
What would be your advice to young designers who want to establish their own local brand?
Let them gain experience by starting with small steps and digesting the process of each foot of their brand. I think the easy part to design is production, marketing, sales etc. To be knowledgeable and experienced in every field. And most importantly, being different, not repeating what has been done, but reflecting your soul on the products gives life to a brand.

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